The Brief
Redesign the packaging of an everyday FMCG product you would find at your local supermarket.
Redesign the packaging of an everyday FMCG product you would find at your local supermarket.
The Concept
Rice is a constant kitchen disaster waiting to happen. You can’t store it properly because it won’t stand upright and the peg you use to keep the packet somewhat sealed always slips off—before you know it you’re dealing with a rice explosion and who wants to deal with that?
Imagine having a rice container that could stand all on its own? Genius!
This alternative packaging makes additional room for approximately 33 per cent more product by utilising vertical space more efffectively. The plastic lid also doubles as a measuring cup. Two of these lids measures exactly half a cup of rice.
